What is a VDP?
VDP stands for “Vehicle Display Page” or “Vehicle Details Page.” It is a web page that displays the information, images, etc. of a single vehicle in an automotive dealer’s inventory. The heading the...
View ArticleHow to Extract VDP Data from Your Website
This article describes a process for extracting VDP data from a dealership’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. Download...
View ArticleHow to Create an XML Data Feed from Your Car Dealership’s Website
This article describes a process for generating an XML feed from vehicle data extracted directly from VDPs on a dealer’s website. Of course, the process is not limited to car dealer websites. It can be...
View ArticleTop 5 Panels to Attend at the 2015 NADA Convention
Representatives from Mudd Advertising will be attending the annual National Automobile Dealers Association Convention in San Francisco from January 22-25. The NADA is a fantastic organization that...
View ArticlePresidential Visit Turns Spotlight to Cedar Falls
Marine One touched down on the landing strip at the Waterloo Regional Airport last week, heralding the arrival of President Barack Obama. President Obama, who last visited Cedar Falls in 2012 during...
View ArticleCar Shopping Insights: Loyalty to Dealership
You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer?...
View ArticlePlanning Pays Off
Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at...
View ArticleWhy Google is All In On Mobile
Google is betting big on mobile. On the organic side, we’ve been talking about this for a while, that mobile optimization would factor heavily into the search engine’s algorithms. Mobile optimization...
View ArticleThe Future of the Automotive Industry: An Interview with Tim Glockner
There’s no doubt the automotive industry is changing, but you don’t have to tell Tim Glockner. As the sixth generation co-owner of their family business (along with his two brothers, Mike and Joe), the...
View ArticleThe Importance of Digital Advertising as Part of Your Strategy
The goal of an advertisement is to persuade someone to buy your product or use your service. In order to make that happen, you need to make the advertisement reach your customer. You want your ad in...
View ArticleWhat is a VDP?
VDP stands for “Vehicle Display Page” or “Vehicle Details Page.” It is a web page that displays the information, images, etc. of a single vehicle in an automotive dealer’s inventory. The heading the...
View ArticleHow to Extract VDP Data from Your Website
This article describes a process for extracting VDP data from a dealership’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. Download...
View ArticleHow to Create an XML Data Feed from Your Car Dealership’s Website
This article describes a process for generating an XML feed from vehicle data extracted directly from VDPs on a dealer’s website. Of course, the process is not limited to car dealer websites. It can be...
View ArticleTop 5 Panels to Attend at the 2015 NADA Convention
Representatives from Mudd Advertising will be attending the annual National Automobile Dealers Association Convention in San Francisco from January 22-25. The NADA is a fantastic organization that...
View ArticlePresidential Visit Turns Spotlight to Cedar Falls
Marine One touched down on the landing strip at the Waterloo Regional Airport last week, heralding the arrival of President Barack Obama. President Obama, who last visited Cedar Falls in 2012 during...
View ArticleCar Shopping Insights: Loyalty to Dealership
You’ve heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer?...
View ArticlePlanning Pays Off
Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at...
View ArticleWhy Google is All In On Mobile
Google is betting big on mobile. On the organic side, we’ve been talking about this for a while, that mobile optimization would factor heavily into the search engine’s algorithms. Mobile optimization...
View ArticleThe Future of the Automotive Industry: An Interview with Tim Glockner
There’s no doubt the automotive industry is changing, but you don’t have to tell Tim Glockner. As the sixth generation co-owner of their family business (along with his two brothers, Mike and Joe), the...
View ArticleThe Importance of Digital Advertising as Part of Your Strategy
The goal of an advertisement is to persuade someone to buy your product or use your service. In order to make that happen, you need to make the advertisement reach your customer. You want your ad in...
View Article
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